Quick answer
To enrol a brand in Amazon Brand Registry for Amazon.ae you need a trademark in an eligible office, such as a UAE trademark registered with the Ministry of Economy and Tourism. Amazon verifies it with a code sent to the trademark’s contact on record, so register the exact brand name you sell under.
Checked against official sources on 11 October 2026 · see sources
What Amazon asks for
- The brand name exactly as it appears on your products or packaging.
- The trademark registration (or, where Amazon accepts it, application) number.
- Your product categories.
Amazon then sends a verification code to the contact recorded for the trademark — often your agent — and you enter it to finish. Check Amazon’s current eligibility rules for your store.
Which trademark to file
File the word mark of the brand you sell under, in the classes of your products (for example Class 3 for cosmetics, Class 25 for clothing), plus Class 35 if you also run an online shop. See classes.
Timing
A UAE registration usually takes a few months (timeline). Start early — before your launch on Amazon.
Questions
Do I need a registered trademark for Amazon Brand Registry in the UAE?
Free UAE trademark tools
- Trademark health checkA score out of 100 before you file→
- Free UAE trademark searchEvery gazette and Madrid mark→
- Cost calculatorOfficial fees in AED or USD→
- Class finderThe right class for what you sell→
- Trademark watchAlerts for look-alikes, free for one mark→
- Status checkWhere an application is now→
- Open for oppositionNew marks you can still oppose→
- Agents league tableTop UAE trademark firms→