Trademark Class 35: Advertising, business & retail services

What Class 35 covers

Class 35 covers advertising, business management and administration, office functions, and retail and wholesale services. It is the most used services class because it protects the business of selling goods to others.

Class 35 is a services class (Classes 35–45 cover services).

Examples of services in Class 35

Retail and online shop services for any goods
Wholesale and distribution services
Advertising and marketing services
Social media marketing
Business consultancy and management
Import and export agency services
Accounting and bookkeeping
Recruitment and HR services
Online marketplaces (providing a marketplace for buyers and sellers)
Franchise management assistance

Examples are a guide. Offices accept specific terms; a firm can draft the wording for your products.

What is not in Class 35

Often confused	Correct class
Delivery of goods	Class 39 — Transport, storage & travel
Legal services	Class 45 — Legal, security & personal services
Financial services	Class 36 — Financial, insurance & real estate services
Web design and software development	Class 42 — Scientific, technology & software services

Who files in Class 35

Retailers and e-commerce sites, distributors, trading companies, marketing agencies, consultants and franchisors.

Filing tip

Class 35 protects your shop or trading name for the act of selling, but not the products themselves. A trading company selling its own-brand goods needs the goods classes too.

Classes often filed with Class 35

Filing Class 35 in the UAE

The UAE uses the Nice classes. Official fees are AED 6,500 for Class 35 (AED 750 examination, AED 750 publication, AED 5,000 registration). See the UAE fee guide and how to register in the UAE.

Businesses that use Class 35

Questions

What is trademark Class 35?

Class 35 of the Nice Classification covers Advertising, business & retail services. Class 35 covers advertising, business management and administration, office functions, and retail and wholesale services. It is the most used services class because it protects the business of selling goods to others.

What is not included in Class 35?

Delivery of goods — Class 39. Legal services — Class 45. Financial services — Class 36. Web design and software development — Class 42.

Which classes are filed with Class 35?

Often Class 9 (Electronics, computers & software), Class 36 (Financial, insurance & real estate services), Class 39 (Transport, storage & travel), Class 42 (Scientific, technology & software services).