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Trademark classes by business

Trademark class for real estate businesses

Real estate agency, brokerage, property management and leasing are services in Class 36. Developers that also build should add Class 37, and most brands add Class 35 for marketing.

Register your real estate brand

The classes real estate businesses need

Classes to add, depending on your business

Common mistakes

  • Using Class 43 for long-term rentals — that is Class 36. Class 43 is for temporary accommodation.
  • Filing a project or tower name only in Class 36 when it will also be used on hotel or hospitality services.

What it costs in the UAE

Official UAE fees are AED 6,500 per class, so the core classes above cost AED 6,500 in official fees. See the UAE cost guide.

Questions

What trademark class is real estate?
Class 36.
Which class covers holiday homes?
Class 43 (temporary accommodation). Many holiday-home operators file Class 36 and 43 together.
Should a developer register each project name?
If a project name is used in marketing and will be known to buyers, it is worth protecting like any other brand.