Trademark registration in EcuadorQuick answer
Trademarks in Ecuador are registered with the Servicio Nacional de Derechos Intelectuales (SENADI); the official trademark registration application fee is USD 208 for one class, and third parties can oppose within 30 days from publication. A registration lasts 10 years from the registration date and can be renewed. Ecuador is not in the Madrid System, so a national filing is needed.
Checked against official sources on 11 October 2026 · see sources
- Office
- SENADI
- Official fee
- USD 208
- Madrid Protocol
- Not a member
- Opposition
- 30 days from publication (Decision 486 art. 146…
- Protection
- 10 years from registration date
- Multi-class filing
- One class per application
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The trademark office and official links
Trademarks in Ecuador are registered by the Servicio Nacional de Derechos Intelectuales (National Intellectual Rights Service) (SENADI).
- Trademark office: Servicio Nacional de Derechos Intelectuales (National Intellectual Rights Service) (SENADI)
- Online filing: official e-filing portal
- Trademark search: official trademark database
- Law: Andean Community Decision 486 – Common Industrial Property Regime (2000), directly applicable in Ecuador
- Law: Código Orgánico de la Economía Social de los Conocimientos, Creatividad e Innovación (COESCCI, 2016) and its Reglamento de Gestión de los Conocimientos
Official fees in Ecuador
| Official fee | Amount |
|---|---|
| Trademark registration application (one class per application) 50% discount for eligible applicants such as MSMEs, artisans and popular-economy actors | USD 208 |
| Issuance of registration certificate (title) | USD 28 |
| Opposition 50% discount for eligible applicants | USD 140 |
| Renewal 50% discount for eligible applicants | USD 208 |
| General search for a distinctive sign | USD 16 |
Official office fees only. Official fee schedule. Professional fees of a local firm are extra — compare fixed-fee packages.
How to register a trademark in Ecuador
- Run a phonetic search on SENADI's online search tool to check for earlier conflicting marks.
- Create a virtual mailbox (casillero virtual) on the SENADI website.
- File the application through SENADI en Línea, one Nice class per form, attaching the image and a power of attorney if filing through a representative.
- Pay the official fee; SENADI's analyst reviews the application and issues observations if documents or classes need correcting.
- The application is published in the Gaceta de la Propiedad Intelectual, opening a 30-day opposition period.
- SENADI examines registrability and decides the application.
- If granted, pay the title fee and the registration certificate is issued.
Examination, publication and opposition
- Examination: SENADI analysts review formalities and then examine registrability after the opposition period; no official overall time frame was found.
- Publication: Gaceta de la Propiedad Intelectual (SENADI's official gazette)
- Opposition period: 30 days from publication (Decision 486 art. 146); the office may grant one further 30-day period on request to submit supporting evidence
Protection, renewal and use
- Term: 10 years from the registration date, renewable.
- Late renewal: 6 months after expiry (Decision 486 art. 153)
- Use requirement: a registration can be challenged after 3 years of non-use.
- Rights system: first to file.
Filing from abroad
- Local agent: Foreign applicants may file through a representative, in which case a power of attorney is required; SENADI's 2026 guide refers to specific rules for foreign marks under art. 98 of the COESCCI. A mandatory local agent requirement was not confirmed.
- Power of attorney: A power of attorney is required when filing through a representative; foreign documents used in later recordals must be apostilled or legalised. Formalities for the filing POA itself were not confirmed.
- Language: Spanish
Firms on TrademarksHub that cover Ecuador can act as your local agent — see firms.
Madrid Protocol
Ecuador is not a member of the Madrid System, so an international registration cannot cover it. You need a national filing, usually through a local agent.
Trademark classes
Nice Classification (45 classes); SENADI uses code 90 for slogans and 91 for trade names. Each application covers one class, so file one application per class. Not sure which classes you need? See all 45 classes or classes by business type.
How Ecuador compares
- Opposition: 30 days from publication (Decision 486 art. 146); the office may grant one further 30-day period on request to submit supporting evidence — compare all countries
- Renewal: every 10 years; grace period 6 months after expiry (Decision 486 art. 153) — compare all countries
- Foreign owners: see the rules — rules in every country
- Official search: buscadores.derechosintelectuales.gob.ec — all search databases
Guides: registering in any country · costs by country · Madrid
Good to know in Ecuador
- Ecuador applies the Andean Community's Decision 486, so trademark rules are largely shared with Bolivia, Colombia and Peru.
- SENADI accepts only one class per application form, so multi-class protection requires separate applications.
- SENADI offers a 50% discount on trademark fees for MSMEs, artisans, independent researchers, small farmers and popular and solidarity economy organisations, among others.
- Ecuador is not a member of the Madrid System, so protection requires a national application with SENADI.