What Amazon accepts
- A pending or registered trademark for your brand name or logo, owned by you.
- Issued by the government trademark office of a country with an Amazon store (for example the USPTO, UKIPO, EUIPO, CIPO, IP Australia, Japan, India or the UAE).
- A word mark, or an image mark that contains words, letters or numbers. The text must match the brand name on your products and listings exactly.
- Brand Registry itself is free.
Common reasons for rejection
- The trademark is in a different name from the seller account owner (a founder personally vs. the company).
- The brand on the packaging doesn’t match the registered text.
- A logo without readable text.
- A trademark from an office in a country without an Amazon store.
If you don’t have a trademark yet
File first — a pending application can be enough. Amazon’s IP Accelerator connects sellers with vetted law firms; you can also hire any firm. File in the country of the Amazon store you sell in most, then add others; see filing in many countries.
What you get
Report a Violation (one place to report infringement), Project Zero (remove counterfeit listings yourself), Transparency serial codes, and the Counterfeit Crimes Unit. For removing copycats see removing counterfeit listings.
A typical request on TrademarksHub
Example
“An Indian home-goods seller on Amazon.com and Amazon.co.uk needs US and UK applications in the company name so both stores can be enrolled.”
Illustrative example. On TrademarksHub requests are shown as “Private brand owner”, and only firms that cover the chosen countries can reply.Questions
Can I join Amazon Brand Registry with a pending trademark?
Yes — Amazon accepts a pending application in many cases, from an eligible government office.
Does Amazon accept a logo trademark?
Yes, if the logo contains words, letters or numbers and they match your brand name.
Is Brand Registry free?
Yes. You pay only for the trademark filing.